Wednesday, 30 October 2013

Artwork t-shirt parody or willful infringement? Charlotte Russe knocks of LMVH?


Only a few days ago we posted a blog about LMVH and now it seems the global fashion house is in the spotlight again. The picture above depicts Rihanna wearing a tank top by fast fashion retailer Charlotte Russe which could be said to potentially infringe Louis Vuitton trademark logo, (source: The fashion Law). The IPgirl posted a comment responding to the above sighting of the the art work on Charlotte Russe garment depicting a strikingly similar resemblance to the LV monogram mark by saying this: “Very similar – but do the similarities render the mark & artwork confusingly similar? Dilution of their mark or passing off? The most obvious distinction is the use of line in the upside down A. But is it artwork parody or willful infringement?

IPgirl wonders what LVMH will, if anything, have to say about this. The fashion giant is well known for it's aggressive trademark enforcement, and has been known for not taking fashion parodies too lightly.

What do you think?

2 comments:

  1. Having just discussed the LV/DB case in trademark law, along with the UPenn C&D you linked to above, I'd be surprised if LV DIDN'T do something. Will be interesting to keep watch.

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  2. Heather, thanks for your comment. I agree, LVMH are usually hot on the case with this type of thing. I think when Charlotte Russe caught wind that she might be in for a potential claim for IP infingement the garment must have been quickly removed from their online. They are no longer stocking this Tee. The power of the rise of the modern fashion law blog aye!

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